Senior Product Manager (m/f/d) - Personalization and Loyalty

About this role

We are looking for an experienced Senior Product Manager (m/f/d) to lead our Personalization, Loyalty, and Apps strategy. In this role, you will be the technical owner of our personalization and CRM initiatives, driving topics that reward customer loyalty and deliver tailored experiences across all channels. Simultaneously, you will drive the product vision for our iOS and Android applications, ensuring our mobile users receive a best-in-class experience. You will work in a cross-functional environment, focusing on the features that serve our internal CRM and Personalization teams, while leading the roadmap for our mobile applications. Your focus will be on innovation in loyalty, email automation, and mobile-first features.

Your responsibilities

• Own and develop the product roadmap for Personalization, Loyalty initiatives, and Mobile Apps
• Drive the technical owner perspective for the Personalization project and CRM tool, helping stakeholders launch and optimize high-impact features
• Serve internal teams by prioritizing their backend and frontend requirements to enable seamless personalization across the webshop
• Define and execute loyalty strategies that increase customer lifetime value and retention
• Carry out product discovery and app-store optimizations to ensure our mobile and automated email channels are performing at peak efficiency
• Define, implement, and track KPI’s specifically focused on app retention and personalization accuracy
• Build cross-functional relationships with CRM, Marketing, and Personalization stakeholders to align on business goals
• Active management of the product backlog, prioritizing feature requests for Personalization, Emails, and App release cycles

Your profile

- You have a bachelor/master’s degree in business, engineering, or another quantitative field
- You have a solid understanding of e-commerce and a proven track record of successful products and experience in working with mobile app development is a plus
...