Senior Product Manager I, Messaging Performance

About this role

POS-11383
Senior Product Manager I, Messaging Performance

• HUB Level: 5
• Career Track: Craft Track

Role Summary
Our mission at HubSpot is to help millions of organizations grow better.


The Messaging Performance team owns the reporting, insights, and predictive capabilities for HubSpot’s marketing messaging channels: Marketing Email, SMS, and WhatsApp. We’re building the next generation of tools that help marketers understand what’s driving results, uncover opportunities to improve, and take action to achieve better outcomes from every message they send.


As a Senior Product Manager I, you’ll define and execute a greenfield vision that transforms how marketers measure, learn from, and optimize their messaging performance. You’ll connect reporting, insights, and predictive capabilities into a cohesive experience that turns data into meaningful, measurable results.


What You’ll Do

• Define and evolve the product vision for messaging performance reporting across Email, SMS, and WhatsApp, shaping a greenfield space with clear strategic direction.
• Create and maintain a cohesive roadmap that connects reporting, insights, and predictive/ML capabilities into a unified customer experience.
• Deeply understand how marketers evaluate and optimize campaigns, translating customer needs into clear product strategy and prioritized outcomes.
• Establish and refine success metrics, using data to evaluate tradeoffs, pressure-test assumptions, and guide decisions in complex, large-scale event data environments.
• Partner closely with Engineering and UX to deliver powerful, intuitive reporting and optimization tools that drive measurable customer impact.
• Collaborate with backend and event infrastructure teams to leverage HubSpot’s messaging data at scale while ensuring reliability and performance.
• Guide product initiatives from discovery through launch, driving alignment across cross-functional partners and ensuring high-quality execution.
• In...