Senior Product Manager

About this role

Job Posting Title

Senior Product Manager

The challenge

An exciting opportunity has arisen to contribute to Haier Europe. The Company is on a journey to achieve ambitious growth and leadership objectives in the region, and we are seeking someone passionate, proactive, self-driven, and motivated to join a team of open-minded individuals. We are looking for someone who embodies the Company’s core behaviors, based on our Own It model: Zero Distance, Agility, Entrepreneurship, Ecosystem and Build Trust. A true change agent who acts with integrity, collaborates across boundaries, adapts quickly, takes initiative and keeps users at the center — fostering an open, innovative, and high-performing environment.

What you will do

The Senior Product Manager – EMEA is responsible for defining and executing the strategic product/brand roadmap across the EMEA region for a portfolio of three internationally established brands. The role leads a multicultural team professionals and acts as a key interface between the European organization and global headquarters in China.

This position combines product portfolio management, strategic brand leadership, business development, and cross-functional team leadership to ensure sustainable growth, market relevance, and profitable business expansion across the region.

The role serves as a pivotal link between the strategic planning in Europe, the global headquarter in China, and the regional Business Management functions in Europe, ensuring alignment of product, portfolio, and growth strategies across the EMEA region.

In particular, the resource will be involved in the following activities:

Product Management and Range Building

• Actively participate with the Planning Department in the development and management of product portfolios and category roadmaps for the EMEA market.
• Define product range strategies based on consumer insights, market opportunities, competitive intelligence, and financial objectives.
• Collabor...