Senior Product Manager - AdTech

Responsibilities

Drive the AdTech product vision and roadmap across web and app platforms, identifying monetization opportunities and optimizing advertising placements while balancing supplier revenue with customer experience. Collaborate with Retail Media, Design, Research, Engineering, and other stakeholders to prioritize delivery, embed accessibility, and measure outcomes against business OKRs.

Requirements

Candidates should have product management or product ownership experience in AdTech, Retail Media, e-commerce, or a similar digital product environment, with a solid understanding of ad serving, placements, targeting, tracking, reporting, and inventory management. They should be skilled in roadmap and backlog management, stakeholder influence, balancing commercial and customer goals, defining KPIs or OKRs, analyzing data, and communicating in English; experience with web and mobile products is expected.

Skills

• Product Management
• AdTech
• Retail Media
• E-Commerce
• Product Strategy
• Roadmap Management
• Backlog Prioritization
• Stakeholder Management
• Ad Serving
• Targeting
• Tracking and Reporting
• Inventory Management
• KPI and OKR Definition
• Data-Driven Prioritization
• Web and Mobile App Products
• Accessibility

Benefits

• Health Insurance
• Flexible Working Hours
• Open Holidays
• Profit Distribution
• Annual Trip
• Sports and Sharing Groups
• Training and Conferences
• Child Care Vouchers
• Choice of Laptop and Peripherals
• Unlimited Hotspot Usage

About this role

At Mindera, we are looking for a Product Manager to drive the evolution of advertising technology capabilities across Web and App platforms, helping unlock new monetisation opportunities while maintaining an excellent customer experience.
You will work on a digital product focused on expanding advertising capabilities, optimising existing placements, improving tracking and reporting, and enabling more efficient self-service experiences for business partners.
Working closely with Design, Engineering and business stakeholders, you will define the product roadmap, identify opportunities for growth and ensure the delivery of initiatives that create measurable value for the business and its customers.
We value empathy, self-organization, and a positive attitude. If you are approachable, communicate clearly, and believe that team fit is just as important as your product expertise, you'll feel right at home here.
At Mindera, we encourage the use of AI to assist with product management, analysis, documentation, and related tasks. We find that a person's product thinking, decision-making, and collaboration skills have the biggest impact on long-term successful delivery, with or without AI. Our goal during the interview process is to understand your knowledge, problem-solving abilities, and product mindset. If you need to, or plan to use AI during the interview process, please be transparent with us to avoid misunderstandings that could impact your chances of securing the role or your success at Mindera.
Expected to travel to the UK at least once or twice a month.
Key Responsibilities:
Drive Strategy: Drive the long-term vision, adoption and implementation of AdTech across Web and App platforms, identifying new opportunities and continuously optimising existing placements to maximise supplier revenue whilst ensuring a good customer experience.
Lead Roadmap: Partner with the Retail Media team to manage the product roadmap and prioritise the backlog to align with core business goals and objectives, influencing other Digital teams to prioritise and deliver new features as required.
Elevate Standards: Set and maintain high customer experience standards through close collaboration with Design, Research, and Retail Media teams, to align on guiding principles for suppliers and internal approvals.
Support Accessibility: Embed accessibility guidelines and support for assistive technologies
Measure Impact: Establish success metrics that ladder up to our business OKRs and online scorecard.
What We're Looking For
Proven experience as a Product Manager (or Product Owner) in AdTech, Retail Media, e-commerce or a similar digital product environment
Solid understanding of the ad serving ecosystem: placements, targeting, tracking, reporting and inventory management
Experience managing roadmaps and backlogs across multiple stakeholders and teams, with the ability to influence without direct authority
Ability to balance commercial goals (revenue, supplier value) with customer experience
Strong analytical mindset, with experience defining KPIs/OKRs and using data to drive prioritisation
Experience working with web and mobile app products
Excellent communication and stakeholder management skills in English
Nice to Have
Experience with an ad server or AdTech platform (Kevel, Google Ad Manager or similar)
Experience with self-service tooling for advertisers or suppliers
Familiarity with accessibility standards (WCAG) and assistive technologies
Experience leading or supporting platform migrations
Background working closely with Design and UX Research teams
The Things We Really Care About:
Health Insurance, because health comes first
Flexible working hours
Open holidays, take the time you need for yourself
Profit distribution for everyone
Mindera Annual Trip, Sports, and sharing groups to connect and have fun!
Training & conferences, create your own training plan
Child Care vouchers

Other Good Things:
Choose Laptop & Peripherals that best suit your needs
Hotspot with unlimited usage (PT), for work or Netflix ;)
We have amazing offices in Porto, Aveiro, and Coimbra if you want to physically connect with minders. Remote from Portugal is also an option. Remote from other Countries will depend on your current location and Projects.
At the offices, we have a wide range of snacks to keep you fed and healthy
Partnerships with local businesses

Most of all you get to work with a bunch of great people, where the whole team owns the project together in a politics-free environment. Our culture reflects our lean and self-organization attitude. We encourage our colleagues to take risks, make decisions, work in a collaborative way and talk to everyone to enhance communication. Freedom and Responsibility go hand in hand, and we value commitment, feedback, and empathy.

About Mindera
At Mindera we use technology to build products we are proud of, with people we love.
Software Engineering Applications, including Web and Mobile, are at the core of what we do at Mindera.
We partner with our clients, to understand their products and deliver high-performance, resilient, and scalable software systems that create an impact on their users and businesses across the world.
You get to work with a bunch of great people, where the whole team owns the project together.
Our culture reflects our lean and self-management attitude. We encourage our colleagues to take risks, make decisions, work in a collaborative way and talk to everyone to enhance communication.
We are proud of our work and we love to learn all and everything while navigating through an Agile, Lean and collaborative environment.
Check out our Blog and our Handbook!
With offices located across Portugal, United Kingdom, United States, India, Romania, Brazil, Morocco, Spain, Australia, Vietnam join us as we expand and influence the future of software engineering worldwide.

About Mindera

IT System Custom Software Development · 1,001-5,000 employees · headquartered in Leicester, Leicester · founded 2014