Senior Product Manager - Acquisition & CRO

About this role

The insights provided are generated by AI and may contain inaccuracies. Please independently verify any critical information before relying on it.


Senior Product Manager - Acquisition & CRO


The insights provided are generated by AI and may contain inaccuracies. Please independently verify any critical information before relying on it.


Description
We're looking for a Senior Product Manager (m/f/d) to own and scale our acquisition and conversion rate optimization efforts across the funnel - from first landing page visit to checkout and beyond. This role is crucial for driving growth and ensuring that every touchpoint of our customer journey is optimized for clarity, trust, and impact.


You'll bring deep expertise in CRO, e-commerce, funnels, and landing page optimization, with a proven track record in direct-to-consumer product organizations. You'll work cross-functionally with Product, Design, Marketing, and Engineering to create meaningful improvements that directly impact revenue and customer experience.


What You Will Do

• Lead CRO initiatives across the entire funnel: landing pages, onboarding flow, basket, checkout, overall website usability and navigability improvements.
• Create a strategy for Product Acquisition and translate it into a roadmap.
• Define hypotheses, design and run A/B tests, and systematically improve conversion rates.
• Collaborate with Product, Growth, Design, and Engineering to execute changes quickly and effectively.
• Develop and maintain a structured experimentation framework, ensuring statistical rigor and actionable insights.
• Analyze performance data to identify friction points, drop-offs, and opportunities for optimization.
• Bring a strong UX perspective: create smooth, trustworthy, and engaging experiences that convert.
• Create compelling product briefs and implementation specifications to ensure an efficient execution of the roadmap.
• Act as a CRO expert within the company: upskill teams, sh...