(Senior) Performance Marketing Manager*in - Paid Social (m/w/d)

About this role

Our mission at HEY HOLY: Taking dog health to the next level through nutrition. Instead of one-size-fits-all, we focus on breed-specific, functional food – developed with veterinarians and with the goal of enabling every dog to live a long, healthy life.

What began as an idea in 2022 is today a rapidly growing DTC subscription model serving over 20,000 dogs. Our 20-person team is set to grow to over 35 by the end of 2026 – now is the perfect time to join.

Our ambition doesn’t stop at the product – or the creative. We think through the entire journey: from the first hook to conversion in the shop. For us, performance marketing isn’t a nice-to-have – it’s a solid foundation to reach our target audiences effectively and efficiently.

And that’s where you come in: You have a strong grasp of numbers – and a real obsession with dogs. But your interest goes beyond the four-legged friends – you’re just as curious about the dog parents behind them. You spot patterns, test hypotheses, and enjoy developing new ideas and approaches. For ads that don’t just look good – they deliver results.

## Aufgaben

* You develop, implement, and manage performance marketing campaigns across multiple paid social channels (e.g., Meta, TikTok) to acquire new customers for HEY HOLY
* You create well-founded creative concepts based on past performance data and implement them together with internal and external resources
* You conduct deep audience analyses, using existing customer research, reviews, comments, insights from online communities, and cross-functional input (e.g., from product marketing) to develop hypotheses
* You analyze campaign data and derive concrete recommendations for continuous creative optimization
* You manage and allocate marketing budgets efficiently to maximize ROI and customer acquisition
* Together with our Data team, you establish a weekly reporting framework with clearly defined KPIs across the entire funnel – and conduc...