Senior Marketing Data Scientist

About this role

Description:

This is a remote position with required monthly travel to our office in Stamford, CT.

biBerk, a leading direct-to-consumer small business insurance company, is seeking a Senior Marketing Data Scientist to lead advanced analytics supporting our marketing measurement and performance optimization efforts.

As a digital-first insurer, biBerk makes a significant ongoing investment in direct digital advertising and customer acquisition each month. This role will serve as the lead technical expert responsible for measuring and optimizing the effectiveness of that investment, helping ensure that marketing dollars are deployed as efficiently and effectively as possible.

Reporting to the Chief Actuary, this role partners closely with the Marketing team to evaluate marketing performance, develop advanced measurement frameworks, and generate insights that drive improved marketing ROI. The work produced in this role will directly influence marketing investment decisions, channel strategy, and company growth, making it a high-impact position with significant visibility across the organization.

The ideal candidate has deep experience in marketing analytics, marketing mix modeling (MMM), and data-driven attribution, and is comfortable translating complex model outputs into actionable insights for non-technical stakeholders. This role will also lead the design and measurement of incrementality testing initiatives to better understand the true causal impact of marketing investments.

This position requires a high degree of independence, strong analytical rigor, and the ability to clearly communicate insights to business leaders. The individual in this role will be the primary technical resource for advanced marketing measurement and will play a key role in building and evolving the organization’s internal marketing analytics and modeling capability.

Job Responsibilities

Marketing Measurement & Modeling

• Lead the development and ongoing improvement of the ...