Senior Manager, Promotional Planning & Strategy

About this role

About Thrive Market
Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy, and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our over 1,600,000+ members find better products, support better brands, and build a better world in the process. We are also a Certified B Corporation, a Public Benefit Corporation, and a Climate Neutral Certified company.


Join us as we bring healthy and sustainable living to millions of Americans in the years to come.


THE ROLE
This is a highly cross-functional, high-visibility role at the center of how we drive growth. You’ll sit at the intersection of marketing, merchandising, analytics, and operations, shaping our promotional strategy while ensuring flawless execution across a fast-moving, high-volume calendar. The role requires equal parts big-picture thinking and hands-on execution: strong commercial instincts, exceptional analytical rigor, comfort pulling and interrogating data yourself, and the ability to translate insights into clear direction for partners and leadership. This is an evolving space for our business, and we’re looking for someone excited to build structure, introduce new tools and processes, and help define what best-in-class promotional strategy looks like for years to come.


Responsibilities

• Own and evolve our daily promotions and gift-with-purchase strategy, transforming a high-volume, fast-paced calendar into a growth engine that drives long-term company and category performance.
• Design and execute a structured testing roadmap across offer types, spend thresholds, messaging, and mechanics — clearly defining success metrics, synthesizing insights, and driving cross-functional alignment on opt...