Senior Manager, Performance Marketing & Media

About this role

Overview:

We are seeking a strategic, analytical, and results-driven Senior Manager, Performance Marketing & Media to lead the strategy, investment planning, and optimization of large-scale digital media programs in a regulated healthcare environment.

This role is responsible for full-funnel media strategy, cross-channel integration, and performance outcomes across paid search, paid social, video, programmatic, and emerging platforms. As a senior leader within Marketing, you will own media investment strategy and allocation, oversee agency and platform partners, and ensure that performance marketing drives efficient patient acquisition while maintaining strict compliance with healthcare advertising regulations.

You will serve as the subject matter expert for paid media strategy, working cross-functionally with Brand, Creative, Analytics, Compliance, Operations, and Finance to align media investments with enterprise growth objectives, CAC targets, and long-term brand equity.

Responsibilities:

Strategic Media Leadership & Investment Planning

• Own the full-funnel paid media strategy across Google, Bing, Meta, YouTube, OLV, programmatic, and emerging channels
• Develop annual and quarterly media investment plans aligned to business growth goals and patient acquisition targets
• Lead marketing mix strategy and channel allocation decisions to optimize upper-, mid-, and lower-funnel performance
• Manage and forecast 8-figure annual media budgets with accountability for pacing, efficiency, and return on investment
• Establish CAC, ROAS, LTV, and contribution margin targets in partnership with Finance and Analytics

Performance Optimization & Execution Oversight

• Oversee campaign architecture, audience strategy, creative testing frameworks, and bid strategy across platforms
• Ensure continuous optimization of campaigns to meet or exceed performance goals
• Guide testing roadmaps across creative, audience segmentation, landing pages, and channel mix
• Monitor...