Senior Manager, Brand Partnerships & Innovation

About this role

Company Description

It’s more than just water. FIJI Water is known for its iconic square bottle and unique mineral profile. Since 1996, FIJI Water has embodied what it means to be Earth's Finest Water® and is sold worldwide. FIJI Water is committed to doing business responsibly and seeking opportunities to make a difference. This means investing in sustainability, the environment, and local communities to enable positive change.

The Senior Manager, Brand Partnerships and Innovation will lead FIJI Water’s strategic partnerships, sponsorships, and innovation pipeline to drive brand growth, cultural relevance, and new consumer opportunities. This role plays a critical part in developing and refining the consumer marketing strategy while identifying new opportunities for product, packaging, partnerships, and category expansion.

This leader will work cross-functionally with our in-house creative agency, product development, and commercial teams to build and execute integrated marketing plans and bring innovation (new products, partnerships, sponsorships) to market. The role requires strong strategic thinking, operational excellence, and the ability to translate consumer insights into meaningful growth initiatives.

This position will be based at our West Los Angeles, CA office. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.

Job Description

Brand Strategy & Planning

• Lead the 5-year brand planning process, including calendar development, cross-functional alignment, and execution of integrated marketing plans
• Develop and maintain compelling brand positioning and USPs, ensuring consistency across all campaigns, packaging, and consumer touchpoints
• Provide strategic and creative direction to the internal creative agency and external partners to ensure high-impact, insight-led marketing programs

Growth & Innovation Leadership

• Identify and drive innovation o...