Senior Manager of E-commerce & Digital Marketing

About this role

Senior Manager of E-commerce & Digital Marketing
Mission: Deliver the World’s Best Luxury Beauty Buying Experience
Reports To: Senior Vice President of Ecomm and Marketing
Classification: Exempt
Type: Full Time
Pay Range: $110,000 - $120,000

MAIN JOB OBJECTIVE
Senior Manager of E-commerce & Digital Marketing at Cos Bar, reporting to the SVP of Digital & Marketing, responsible for leading online revenue growth and executing a best-in-class digital strategy for Cos Bar, a luxury beauty retailer. This role oversees e-commerce operations, performance marketing, email and social media, and CRM initiatives, while supporting the evolution of affiliate channels. Partnering cross-functionally across buying, retail, and brand teams, this position ensures a seamless, elevated omni-channel customer experience aligned with Cos Bar’s premium positioning.

ESSENTIAL DUTIES AND JOB RESPONSIBILITIES
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Roles & Responsibilities Include:

• Lead end-to-end e-commerce strategy for a luxury beauty retailer, driving online revenue growth while maintaining a high-touch, premium brand experience across all digital channels.
• Own and optimize the customer journey on Cos Bar’s e-commerce platform, enhancing site merchandising, navigation, and conversion through data-driven UX/UI improvements.
• Develop and execute integrated digital marketing strategies across paid media (search, social, display), SEO/SEM, email, SMS, and affiliate channels to increase qualified traffic and customer acquisition.
• Own email marketing strategy and execution, including campaign planning, segmentation, A/B testing, and automation flows (welcome, post-purchase, re-engagement), driving increased open rates, conversion, and customer lifetime value.
• Support the relaunch of social media and affiliate marketing programs, redefining channel stra...