Senior Manager of Brand Marketing

About this role

• GlossGenius is scaling its brand presence at a moment when the category itself is being redefined, and this role sits at the center of that
• As Senior Manager of Brand Marketing, you’ll own two things: the strategy for scaling top-of-funnel channels, and the integrated campaigns that align with our biggest strategic initiatives
• That means identifying high-leverage channels, taking them from pilot to predictable revenue driver, and building the measurement frameworks that prove their impact — while ensuring every campaign bet the company makes flows from the first impression through to a closed deal
• You will report to the Director of Brand Marketing
• Architect and scale new top-of-funnel channels, moving them from pilot tests to predictable revenue drivers with clear measurement frameworks connecting awareness to acquisition
• Execute fully integrated campaigns that flow from the first ad impression through landing pages, email nurture, and sales talk tracks, ensuring top-of-funnel bets don’t stop at awareness
• Define how AI gets embedded into the brand marketing motion at a systems level, designing workflows for research, creative iteration, and performance analysis that make the function faster without sacrificing quality
• Establish measurement frameworks for brand success, tracking incrementality, lift, and business impact across channels including offline and broad-reach tactics
• Own the P&L for your channels, partnering with Analytics to validate efficiency and defend investment decisions with data
• Brief, iterate with, and push the Creative and Brand teams toward breakthrough work that authentically represents GlossGenius to the service business owners we’re trying to reach- You have already built AI-powered workflows that changed how a brand or marketing function operates, with a clear point of view on which tools and systems produce meaningfully better output rather than just faster output
• Experience building and implementing measurement framewo...