Senior Manager, Growth Marketing (New Ventures)
Company: Pomelo Care
Location: United States (Remote)
Salary: $130,000 - $150,000 a year
Type: Full-time
Remote: Yes
Posted: 2026-10-04
About this role
Pomelo Care is the leading virtual medical practice for women and children, providing care across pregnancy, postpartum, pediatrics, menopause, and perimenopause. We combine proactive, 24/7 clinical care with technology that helps us reach patients earlier, identify risks sooner, and deliver personalized care throughout their journey. Our team includes clinicians, technologists, operators, and problem-solvers working together to make high-quality care more accessible for families nationwide.
About The Role:
Your north star: Drive new patient growth by building, testing, and scaling offline and partner channels from the ground up, including Podcast, Radio, Linear & Connected TV (CTV), Direct Mail, and Affiliate Partnerships.
What you'll do:
- Closely partner with the Head of Growth to set full-funnel DTC growth strategy spanning new patient acquisition and lifecycle marketing
- Own acquisition channels and drive the day-to-day execution of the DTC growth strategy across offline and partner channels including podcast, radio, TV, direct mail, and affiliates
- Build a high-velocity testing and optimization engine from the ground up - create ads, run iterative tests, and synthesize data and qualitative insights to drive fast and efficient learning
- Manage and optimize the acquisition marketing budget, balancing new patient acquisition targets with CAC efficiency
- Lead and manage key agency relationships and external partners, holding them accountable for delivering strong results and performance improvements
- Partner with Product to identify friction points and optimize end to end funnel CVR
- Collaborate with Clinical and Operations teams to ensure marketing builds patient trust and play a key role in meeting high patient satisfaction goals
Who you are:
- 3-5 years of experience in DTC growth marketing with deep hands-on experience acquisition marketing; experience in retention marketing is a huge plus
- Experience in a 0-1 growth environment — ...