Senior Manager Brand and Content Strategy

About this role

Description:

Role Overview

We are seeking a strategic, commercially minded, and creative brand and content strategy leader to lead the development and execution of our corporate brand, content, and external narrative. This newly created role will build and bring the company's brand and content strategy to life across external channels, translating corporate narrative and messaging priorities set by the Director, Corporate Marketing into brand architecture, content programs, and channel execution.

Working closely with the Corporate Communications lead and senior leadership team, this individual leads brand architecture, content strategy, external channel presence and third-party amplification, while ensuring alignment across corporate marketing, communications, investor relations, and commercial marketing activities. The ideal candidate combines strong brand stewardship with exceptional storytelling capabilities and experience supporting organizations through significant business milestones, increased market visibility, and enterprise-scale corporate initiatives.

This is an enablement role as much as a stewardship one: the ideal candidate is fluent in how AI and automation are changing content creation and is energized, not threatened, by that shift, bringing new tools and ways of working to the function so the team can create better content, faster, and at greater scale.

Key Accountabilities:

Brand Strategy and Governance

• Own and evolve the company's brand architecture, positioning, and identity system.
• Develop and maintain brand standards, governance frameworks, templates, and brand enablement across the organization.
• Ensure consistent application of brand identity, messaging, and visual standards across all external touchpoints.
• Act as the steward of the corporate brand, driving alignment across functions, regions, and business units.

Content Strategy, Storytelling, and External Channels

• Develop and execute the company's external...