Senior Business Analytics Analyst (Marketing)

About this role

Responsible for the measurement, analysis and reporting of productivity and sales metrics within an assigned business group. Handles report construction and projects with a high level of priority or difficulty.


Responsibilities

• Execute and analyze lead prioritization and automated engagement actions.
• Develop insights and understanding of business performance based on data and statistical methods.
• Communication and presentation of reports and in-depth analysis, including recommendations for optimizing campaigns, business processes and sales efficiencies.
• Provide analytics and improvement recommendations related to rep/agent productivity, sales metrics, process efficiencies and strategy forecasts.
• Maintain a thorough knowledge of the business and systems within the supported group; analyze systems and sales processes.
• Resolve technical issues, such as report/query malfunction, lapse in visualization stability/functionality and lead distribution mechanics.
• Assist team members as needed.

Qualifications

• Bachelor’s degree in a business-related field or equivalent experience.
• Five years of experience in data analytics, process improvement or other relevant work.
• Advanced understanding of data tools for visualization, extraction, modeling, CRM solutions and SQL.
• Analytical and problem-solving skills to perform high-level analysis and resolve technical issues.
• Communication and presentation skills for delivery of reports and analysis.
• Ability to multi-task and work as part of a team in a dynamic and complex environment.
• Proficiency using MS Office (Word, Excel, PowerPoint).

Preferred Qualifications

• Background in the insurance/financial services industry.
• Experience using Hadoop/Hive, Tableau, SQL, Salesforce.com.

Working Conditions

• Hybrid
• Please note that the compensation information that follows is a good faith estimate for this position only and is provided pursuant to applicable pay transparency and compen...