Senior Brand Marketing Manager - SYLVANIA Automotive

About this role

Job description:

Market/Company Overview

Sylvania is the dominant player in the NAFTA Automotive Aftermarket. The Sales and Marketing Team has built this advantageous position with an unrelenting focus on serving our customers. Perennial success comes from layered well-tuned omni-centric marketing plan, combined with superior products and best-in-class sales/customer service. This is truly a sales and marketing team, with all key personnel working together. Expectations are high for the position and for the team.

Position Overview

The Sr. Brand Marketing Manager plays a key role within the Hillsboro, NH-based marketing team(remote position – seeking someone in the greater New England area). The team is responsible for all aspects of marketing – from brand strategy and stewardship, paid and organic media, website/digital/ecomm, creative/messaging, new product marketing, automotive catalog data, retailer-specific in-store signage and merchandising, omni-channel excellence, research and analysis, and tradeshow planning and activation.

The Sr. Brand Marketing Manager reports to the Director of Marketing and will use their skills and broad-based marketing experience to lead, develop, and execute a wide range of consumer and brand marketing initiatives. The role requires a blend of creative strategy and rigorous quantitative analysis to translate complex data into actionable insights for leadership. The ideal candidate will have experience managing full funnel campaigns along with strong analytical skills, leveraging data to drive strategic recommendations and decisions, optimize brand performance, and measure investments.

Primary Responsibilities:

Consumer Marketing Management

• Put the consumer front and center in all we do. Must understand how our products fit into their lives, the problems we solve and truly what matters to them
• Adapt and deliver relevance to what is happening in the marketplace and competitive landscape
• Drive consistent and ownabl...