Sales Development Representative

Company: Impel

Location: United States

Work arrangement: On-site

Employment type: Full-time

Experience: 0-2 years

Posted: 2026-11-03

Responsibilities

The Sales Development Representative will focus on generating new business by conducting discovery calls, qualifying leads, and scheduling demos for the sales team. They are responsible for maintaining consistent outreach cadences and documenting all activities within the CRM to ensure effective team collaboration.

Requirements

The ideal candidate is a motivated self-starter who can work effectively in a team environment and maintain high levels of professionalism. Candidates must be able to work a full 5-day workweek on-site in downtown Syracuse with reliable transportation.

Skills

  • Sales Development
  • Lead Qualification
  • Outbound Prospecting
  • Discovery Calls
  • CRM Management
  • Objection Handling
  • Time Management
  • Communication
  • Lead Nurturing
  • Sales Enablement
  • Market Research
  • Professionalism
  • Teamwork
  • Value Proposition Articulation

About this role

As a Sales Development Representative (SDR) at Impel, you’ll play an
instrumental role in developing new business for our company. You will focus on
creating awareness and consideration for Impel’s innovative product suite within
the automotive space. By engaging potential clients, qualifying leads, and
scheduling demos for our Sales Managers, you’ll set the stage for impactful
customer partnerships and long-term success.

* Perform Initial Discovery Calls:Conduct initial discovery calls to engage
both inbound and outbound leads, ensuring a clear understanding of their
needs and pain points.
* Schedule Demo Appointments:Coordinate and schedule high-quality web-based and
in-person demo appointments for Enterprise, Mid-Market, and SMB Sales
Managers, aligning client needs with Impel’s solutions.
* Qualify Leads:Identify and qualify leads based on their fit for Impel’s
products and services, passing them on to the sales team for deal closure.
* Handle Objections Dynamically:Address and overcome objections from prospects
with confidence and professionalism, demonstrating a thorough knowledge of
Impel’s value proposition.
* Persistent Follow-Up:Maintain consistent follow-up efforts through calls,
texts, emails, and social media to nurture relationships and keep prospects
engaged.
* Generate Interest via Outreach:Execute outbound calls, emails, texts, and
social media interactions to spark additional interest and uncover new
opportunities.
* Research Decision-Makers:Use tools like ZoomInfo and online research to
identify and gather contact information for key decision-makers, ensuring
targeted outreach strategies.
* Time Management:Successfully manage multiple sales initiatives and campaigns
simultaneously, maintaining focus on high-priority tasks.
* Document Outreach Activities:Accurately record all prospecting and outreach
activities in CRM systems and sales enablement tools to ensure transparency
and effective team collaboration.
* Workload Cadence:Develop and maintain proper cadences for outreach and
follow-up activities to optimize efficiency and success rates.
* Track and Achieve Goals:Consistently meet or exceed daily, weekly, and
monthly activity and performance goals.
* Educate Prospects:Clearly articulate Impel’s offerings to potential
customers, educating them on the business and its benefits, with a focus on
delivering value.

Other

* Maintains confidentiality of work-related issues, records, and company
information.
* Demonstrates a commitment to Diversity, Equity, and inclusion by treating
everyone with respect and dignity, ensuring all voices are heard, and
advocating change.

Qualifications
* The ideal candidate is an extremely motivated, self-starter eager to always
learn and improve
* Must be able to work effectively in a team environment
* Must have the ability to work a full, 5-day workweek with reliable
transportation to downtown Syracuse
* Must maintain the highest level of professionalism and integrity as a
representative of the Impel brand

About Impel

Software Development · 201-500 employees · headquartered in New York, NY · founded 2014

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