Sales Development Representative

Responsibilities

You will research and engage with professionals in PR, marketing, and communications to identify business challenges and create high-quality sales opportunities. Additionally, you will manage prospect data in Salesforce and collaborate closely with the Business Development team to progress qualified leads.

Requirements

The role requires a motivated individual with a strong desire to learn and excellent communication skills, though no prior sales experience is necessary. Candidates must be based in the UK and possess a collaborative mindset with a genuine interest in the communications and technology landscape.

Skills

• Sales development
• Lead generation
• Prospecting
• Communication
• Research
• Salesforce
• LinkedIn sales navigator
• Zoominfo
• Relationship building
• Public relations
• Marketing
• Corporate affairs
• Investor relations
• Strategic planning
• Active listening
• Resilience

Benefits

• Pension scheme
• Life assurance
• Healthcare cash plan
• Dental insurance
• Private medical insurance
• Gym subsidy
• Cycle to work
• Discounted dining
• Virtual GP
• Employee assistance programme
• Eye care test
• Charitable giving program
• Retail discounts

About this role

At Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate.
Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we’ll create the conversations of tomorrow.
Empower your impact at Cision. Be seen, be understood, be you.
About the Role
We’re looking for a motivated, curious and ambitious Sales Development Representative (SDR) to join PR Newswire as one of the first SDRs within our dedicated UK team.
We’re growing the function with two new SDR positions, giving you the opportunity to join at the very beginning and help shape how the team develops.
PR Newswire is a globally recognised leader in press release distribution and communications, trusted by organisations around the world to share important news and reach the audiences that matter.
Alongside its established distribution network, PR Newswire is continuing to evolve through PR Newswire Amplify™, its AI-powered communications platform designed to support how teams plan, create, distribute and measure campaigns.
You’ll research and engage PR, communications, marketing, corporate affairs and investor relations professionals across the UK, uncovering business challenges and creating high-quality opportunities for the PR Newswire Business Development team.
Our approach is insight-led and quality-focused. We want you to research intelligently, ask great questions and build meaningful conversations rather than simply focus on activity volume.
You’ll also be part of Cision’s wider SDR organisation, benefiting from structured training, coaching, established tools and clear career development while helping build something new.
Duties and Responsibilities
The role is defined, but not limited to, the following:
Research target organisations and identify relevant decision-makers using tools such as ZoomInfo, LinkedIn Sales Navigator and Salesforce.
Engage prospective customers across phone, email and LinkedIn using relevant, personalised outreach.
Understand a prospect’s communications strategy, challenges, priorities and goals.
Identify opportunities where PR Newswire and Amplify™ could support their business.
Qualify opportunities based on business need, timing and potential fit.
Develop strong knowledge of PR Newswire, Amplify™ and the wider PR and communications landscape.
Book high-quality meetings and work closely with the AE team to progress opportunities.
Use intent data and account intelligence to identify relevant opportunities and buying signals.
Help test messaging, share learnings and contribute ideas as the new SDR function develops.
Maintain accurate prospect and opportunity information within Salesforce.
Take ownership of your development through ongoing coaching, training and feedback.
What You’ll Bring
Some previous workplace experience, in any role or industry.
A strong desire to learn, develop and build a career.
Curiosity and a genuine interest in understanding businesses, people and problems.
Ambition, drive and the confidence to challenge yourself.
A professional and enthusiastic communication style.
A willingness to ask questions, seek feedback and continuously improve.
Resilience, self-motivation and a positive approach to learning new skills.
A collaborative mindset and the confidence to contribute ideas.
An interest in communications, media, PR, technology or AI.
Sales experience is not required or preferred. We’re much more interested in your attitude, curiosity, work ethic and hunger to learn. We’ll provide the training, tools and coaching you need to succeed.
What We Offer
Upon joining Cision, you will immediately have access to a range of benefits that are fully or partially funded by the company and form part of your overall benefits package. These benefits include:
Cision Group Personal Pension Scheme
Life Assurance
Healthcare cash plan
Dental Insurance
Private Medical Insurance (For directors and above only)
Gym Subsidy
Cycle to Work
Discounted Dining
Virtual GP
Employee Assistance Programme (EAP)
Eye Care Test
Cision Global Charitable Giving Program
BenefitHub (Retail discounts)
Why PR Newswire?
This role offers something slightly different from a typical SDR opportunity.
You’ll be joining a globally established and highly recognised business with an experienced commercial team, strong customer base and proven solution - while PR Newswire continues to invest in the future of communications through Amplify™ and AI.
At the same time, you’ll be joining at the very beginning of our dedicated UK SDR function.
As one of the first SDRs within the team, you’ll have the opportunity to contribute ideas, influence how the function develops, help shape our approach to market and make a visible impact from the start.
It’s the opportunity to help build something new within an already established market leader.
If this opportunity feels like the right fit for you, we’d love to hear from you! Please note that for this role, we are only able to consider candidates who are already based in the country of employment.
#LI-Hybrid
As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's awa...

About Cision

Public Relations and Communications Services · 1,001-5,000 employees · headquartered in Chicago, Illinois