Product Owner, Marketing Technology

About this role

The Product Owner, Marketing Technology is the single accountable owner for the digital infrastructure that drives patient acquisition, qualification, engagement, and conversion across Flourish Research's national clinical trial network. Reporting to the VP, Operational Technology, this role owns the technology stack that pulls patients through the funnel — from paid media and organic traffic, through web properties and screeners, into CRM and call center workflows, and downstream into clinical operations.

This is a hands-on builder's role. The Product Owner designs the screener architecture, builds the CRM workflows that route and track every lead, instruments the attribution pipelines that show what is working, operates the contact center and telephony integrations, and engineers the connective tissue between marketing properties and operational platforms. The role combines marketing operations technical depth with product-ownership mechanics — owning the roadmap, backlog, and stakeholder partnership as well as the build.

The role is structured as a player-coach. The Product Owner operates as both the accountable owner of the Marketing Technology roadmap and a hands-on individual contributor — building screeners, configuring CRM workflows, engineering integrations, and managing vendor delivery directly — until scaled team support is justified and approved.

All responsibilities are executed in alignment with Flourish Research's Core Values, Mission Statement, and Employee Handbook.

JOB RELATIONSHIPS

Reports To: VP, Operational Technology

ESSENTIAL JOB FUNCTIONS

Screener Architecture & Production

• **Design, build, and maintain advanced qualification screeners and intake forms** in SurveySparrow as the primary screener platform, with Gravity Forms and WordPress as the supporting web front-end stack.
• **Develop dynamic screener experiences** using conditional logic, branching, scoring, hidden fields, and workflow triggers that translate proto...