Product Owner

About this role

About Lead Surge
Lead Surge is a scaling advertising agency. We specialize in B2C direct response lead generation. On our way to our 15th year in business, we are grateful for our continued growth and success.


As a Direct Response Ad Agency that specializes in home improvement, we track the response rate for every single ad that we run; every TV, digital, and print ad needs to generate a certain number of leads for the ad to be cost-effective. Cost-effective, qualified, converting leads are always our goal!


Job Summary
The Product Owner will lead our technology transformation, guiding the organization off its current custom CRM and onto modern enterprise platforms built to scale. This is a highly technical, strategic role. The Product Owner will serve as our ongoing technical product authority, ensuring the organization continually evaluates and adopts technology that meets evolving business needs long after the initial transition is complete.


The Product Owner defines the product vision, owns requirements, and serves as the primary technical liaison to our external development vendor. Final platform and investment decisions are made in partnership with executive leadership. The Product Owner will work cohesively with the Sr. Technology and Operations Lead who serves as the project execution lead responsible for timelines, sprint coordination, and day-to-day delivery management.


**TECHNOLOGY TRANSFORMATION & PLATFORM STRATEGY**

• Lead the evaluation and selection of new enterprise software platforms to replace the current custom CRM, applying deep knowledge of the vendor landscape to identify solutions that meet current needs and that will continue to scale with future growth
• Define the technical architecture and integration strategy for new platforms in partnership with the external development team, escalating platform and investment decisions to executive leadership for final approval
• Translate organizational requirements ...