Product Marketing Manager, Core

About this role

This is a
*hybrid*
role based in our San Francisco (preferred) or offices and will require you to be in office Tuesdays and Thursdays.


About The Role
As a Product Marketing Manager at Grindr, you will play a pivotal role in shaping and amplifying the core user experience that powers our community — from browsing and chatting to making meaningful connections. You will lead go-to-market strategies, influence product direction, and ensure that the voice of our users is embedded in everything we build.


This highly cross-functional role partners closely with Product, Engineering, Design, Research, Data, and Marketing. Your mission: craft strategies that drive awareness, adoption, and engagement across Grindr’s most essential product experiences, helping millions of people connect in more authentic and valuable ways.


What's the job?

• Synthesize Insights: Turn customer, market, and competitive insights into actionable recommendations that shape Grindr’s core product experience.
• Strategic Influence: Partner with Product and Design to guide roadmap priorities and feature development, ensuring that enhancements to the core experience meet user needs and business goals.
• GTM Strategy & Execution: Develop and implement go-to-market strategies for product launches, including winning naming, messaging, positioning, and campaign narratives. Set goals and metrics for success, and coordinate with cross-functional teams to ensure flawless execution.
• Lifecycle Impact: Drive strategies across the full user journey — from awareness and onboarding to engagement, reactivation, and retention.
• Problem-Solving: Tackle complex challenges with a strategic mindset, creating thoughtful recommendations and action plans.
• Measure Success: Define KPIs, track adoption and engagement metrics, evaluate campaign performance, and continuously iterate to maximize product and marketing impact.

What We'll Love About You

• Experience: 8+ years of experience deliveri...