Product Marketing Manager

About this role

# About us

Rentman is a B2B SaaS scale-up building a smart, powerful operations management platform to support event and media production teams. Our users plan everything from small shoots to massive festivals in 70+ countries, and they all rely on Rentman to keep their gear, people, and timing perfectly in sync. We’re based in Utrecht (NL) with a second office in Toronto (CA), and our 100+ team members work in a culture that’s open, flat, and inclusive, where curiosity drives us, ownership matters, and everyone has the freedom to challenge ideas and make an impact. Check out our public roadmap to see what’s coming next!

# Mission of this role

As a Product Marketing Manager, you drive revenue by leading the go-to-market of Rentman's new features, products and add-ons. You position each one so new customers buy in and existing customers add it to what they already use.

Without this role, no one leads the cross-functional push that grows revenue from both new and existing customers.

# What you'll do

• Develop and refine Rentman’s messaging and positioning to clearly communicate the value of our products to key customer segments
• Build a strong understanding of customer needs, pain points, and decision-making processes across our key markets and industries and educate other departments on the findings
• Identify the user value of new features, craft impactful messaging, and execute feature and product launches to drive awareness and adoption
• Lead product marketing content development, creating compelling and persuasive content to support product positioning, feature launches, and customer engagement
• Support our go-to-market (GTM) product initiatives, collaborating with cross-functional teams to ensure effective product positioning and rollout strategies
• Keep all product documentation (internal and external) up to date, ensuring clear value propositions that align with brand standards

# What we are looking for

• 3+ years product marketing ...