Product Marketing Manager

About this role

The
Product Marketing Manager, RTQA
will play a central role in the commercialization and lifecycle success of our Radiation Therapy Quality Assurance portfolio. This is a tactical, execution-focused role ideal for a marketer with strong product and software acumen who can drive messaging development, positioning, and product launch execution.


PMMs serve as the bridge between product management, field marketing, and marketing communications— ensuring our value propositions resonate clearly across customer segments and channels. If you're a "doer" who loves crafting product narratives and getting things into the market effectively, this role is for you.


Key Areas Of Responsibility
Go-to-Market (GTM) Execution

• Plan and execute product launches and market introductions in alignment with cross-functional teams.
• Co-develop core messaging frameworks, value propositions, positioning documents, and product briefs.
• Develop marketing plans for existing portfolio to maintain market position

Product Messaging & Positioning

• Support VOC efforts to identify customer needs and translate into needs-based messaging.
• Ensure consistency of messaging across all channels (sales, digital, packaging, documentation).
• Support updates to brand voice and product naming conventions as needed.

Sales & Channel Enablement

• Develop and manage global product-specific sales tools, pitch decks, FAQs, and battlecards.
• Support development of training for sales teams and distributors in collaboration with field marketing
• Develop tools to track and analyze feedback and performance metrics to inform decision-making.

Market & Competitive Intelligence

• Conduct competitive analysis to inform positioning and pricing strategies.
• Support segmentation efforts and persona development with insights from customer interviews, field engagement, and secondary research.
• Partner with product management and clinical teams to ensure alignment with market need...