Product Marketing Manager

About this role

Product Manager — Diagnostics

Location:
Atlanta, GA (Hybrid / Remote)

Work Authorization:
U.S. Citizens or Permanent Residents (Green Card holders)

The
Product Manager
will lead the growth and commercialization of a portfolio across the U.S. market. This individual will serve as the subject-matter expert on clinical applications, customer needs, competitive dynamics, and market opportunities.The Product Manager will develop and execute go-to-market strategies, support sales growth, and lead initiatives that strengthen brand preference, expand market share, and deliver measurable business results.

Key Responsibilities

• Develop U.S. product strategy, market segmentation, positioning, value propositions, pricing recommendations, and promotional plans.
• Identify market requirements related to product features, functionality, customer support, and training.
• Partner with Global Marketing, Sales, and cross-functional teams to align priorities, support pipeline development, and localize global strategies.
• Lead product launches and commercialization activities, including messaging, collateral, digital content, educational programs, and sales tools.
• Analyze customer needs, industry trends, competitor activity, and voice-of-customer feedback to inform product and service improvements.
• Build relationships with key opinion leaders, clinical advocates, reference sites, professional associations, and strategic customers.
• Lead U.S. participation in trade shows, professional society meetings, symposia, roadshows, customer events, and training programs.
• Develop and deliver sales onboarding and ongoing training focused on product value, messaging, clinical benefits, and competitive positioning.

Qualifications

- Healthcare Experience:
5+ years in healthcare (IVD, clinical diagnostics, or medical devices strongly preferred), including 3+ years in product management or product marketing.
- Scientific Storytelling:
Proven ability to...