Product Marketing Manager

About this role

The Role

Grass Valley is looking for a Product Marketing Manager who can turn complex technology into clear, compelling stories that resonate with customers.

This role sits at the intersection of product, sales and marketing. You'll develop the positioning, messaging and campaigns that bring Grass Valley's products and solutions to market, helping customers understand not simply what our technology does, but what it makes possible.

The ideal candidate combines a strong understanding of technology with excellent marketing instincts. You should be comfortable digging into sophisticated products and workflows, identifying what really matters to customers, and translating those insights into simple, differentiated marketing strategies.

Responsibilities

• Translate complex technologies, products and workflows into **clear, customer-focused positioning and messaging**
• Understand how individual Grass Valley products fit within our broader portfolio and turn that alignment into **cohesive solution stories**
• Develop product and solution **marketing strategies, campaigns and go-to-market recommendations**
• Partner closely with Product Management to understand roadmaps, customer needs, competitive positioning and market opportunities
• Work with Marketing, Sales and regional teams to develop campaigns that generate awareness, engagement and demand
• Create messaging and content for product launches, digital campaigns, events, presentations, sales enablement and customer communications
• Identify opportunities to move conversations beyond individual product features toward **customer outcomes and complete workflows**
• Develop competitive positioning that clearly communicates Grass Valley's differentiation
• Help ensure consistent messaging across products, solutions and customer touchpoints
• Work with customers and partners to identify compelling use cases, proof points and stories

Qualifications

• Strong product marketing experience, i...