Product Marketing Manager

About this role

We’re Hiring: Product Marketing Manager

Location: UK / Singapore

Employment Type: Full Time

Workplace Type: Remote if UK, Hybrid if Singapore

About the Role

AsiaVerify is a trusted KYB AI platform that empowers global organisations with real-time insights into 447 million companies across Asia-Pacific. We help our clients understand ownership structures, risk indicators, compliance exposure, and trust & transparency across Asian counterparties.

The Product Marketing Manager at AsiaVerify is the connective tissue between Product, Sales, and Marketing—owning the translation of product capability into compelling, market-ready value propositions.

This role ensures AsiaVerify’s products are launched with clarity, credibility, and commercial impact—supporting both major market launches and ongoing feature releases, while enabling Sales with the insights, messaging, and collateral required to win.

### Requirements

Core Responsibilities

1. Go-to-Market Partnership & Product Launches

• Act as a GTM partner across Product, Sales, and Marketing

• Lead product launch planning and execution, including:

• Hard launches (major platform releases, new products, market expansions)

• Soft launches (feature releases, enhancements, beta programs)

• Define launch objectives, target audiences, messaging frameworks, and activation plans

• Ensure launches are aligned with:

• Commercial priorities

• Product roadmaps

• Market timing and customer needs

2. Product Positioning & Messaging

• Translate scoping documents, technical specifications, and feature lists into:

• ICP-fit product narrative

• Clear customer benefits

• Differentiated value propositions

• Outcome-led messaging

• Own core product narratives, including:

• What problem we solve best

• Use-case messaging

• Buyer-specific value stories

• Problem-to-solution articulation

• Maintain consistent messaging across all customer-facing channels

**3. Sales Enablement & Commerc...