Product Manager, Growth

Company: Whatnot

Location: New York, NY (Remote)

Salary: $240,000 - $344,000 a year

Type: Full-time

Remote: Yes

Posted: 2026-10-12

About this role

## Join the Future of Commerce with Whatnot!

Whatnot is the largest live shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops.

As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact.

We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business and bring people together through commerce.

Role

As a Product Manager on the Growth team, you will own the vision and long-term strategy for new seller growth: how sellers discover Whatnot, make their first sale, and build a lasting business. You’ll find where the biggest leverage sits across the seller lifecycle and set the bets to help us grow as many sellers as possible as large as possible. You will:

  • Build the seller growth engine, not just features for it. Design referrals, invites, incentives, notifications, and reactivation as loops that reinforce each other, built on durable platforms rather than one-off campaigns.
  • Drive systemic unlocks first, then paper cuts. Each half, pick the few structural changes that shorten the path from wanting to sell to actually selling, and keep steadily clearing the friction that blocks new sellers today.
  • Own seller growth metrics and set the targets, including new seller activation, early retention, and cohort GMV. Build the scorecards the team uses to m...

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