Product Growth Marketing Manager, Lifecycle & GTM Systems
Company: Valsoft
Location: United States (Remote)
Type: Full-time
Remote: Yes
Posted: 2026-09-30
About this role
About KidKare
The people who care for and feed children every day have enough on their plates. Their software shouldn't add to it.
For more than 30 years, KidKare has built technology for the people behind childcare and child nutrition, helping them spend less time on paperwork, compliance, and administrative work and more time focused on the children and communities they serve.
Our roots run deep in the Child and Adult Care Food Program (CACFP), a federal nutrition program that helps provide healthy meals and snacks to children and adults across the country. Today, we're building on that expertise with a growing ecosystem of software supporting childcare organizations across food program compliance, business management, professional development, and licensing.
We're growing into new products, new markets, and have a much bigger vision for what KidKare can do for the childcare community. To support these goals, we're looking for a Product Growth Marketing Manager, Lifecycle & GTM Systems to build and run the engine that turns our product value into pipeline, adoption, and revenue.
Position Summary
This is an execution-first growth role.
You'll partner with Product and Revenue Operations leadership to define the positioning and value proposition for each product, then put them to work: translating individual product propositions and features into audience-specific messaging and deploying that messaging through various tactics. You’ll be involved in managing the CRM, data enrichment, prospect scoring, routing, & lifecycle marketing. You'll report to our VP of Revenue Operations and work across Product, Sales, and Customer Growth to turn every launch and feature release into measurable pipeline, adoption, and expansion.
In a given week you might ship a new CRM workflow, tune a fit-and-intent scoring model, launch a demand-gen test to a newly enriched segment, build an app telemtry guide for a feature release, fix a routing rule that's sending le...