Product and Content Marketing Manager

About this role

About Pragmatic Institute

Pragmatic Institute provides product, marketing, and data training for professionals and organizations around the world. We help teams build better products and bring them to market more effectively through education, certifications, and practical resources.

About the Role

Your job is to get what Pragmatic Institute knows in front of the people who need it. You'll start with a strong base: instructors who have done product management and product marketing for a living, original research, and frameworks that product teams have used for decades. You'll turn that expertise into content product people trust and can find, in search results and in AI answers.

This role is a blend of content marketing and product marketing. You'll plan, write and edit content, and you'll help shape how we describe our courses, certifications and programs. You'll report to the

Head of Marketing and you won't manage anyone. You'll do well here if:

- You've done the job our customers do.
You've worked as a product manager or product marketer. You can sit in on an instructor conversation, follow it, and spot what a practitioner would want to read next. You love to chat with customers and practice the principles that Pragmatic trains.
- You run the AI. It doesn't run you.
You use AI tools throughout your work to research, draft and repurpose faster. You're also the person who approves and polishes every piece, and you make sure Pragmatic's positioning comes through in everything we publish. You never put AI output in front of an instructor that you can't stand behind.
- You know how content gets found now.
You understand SEO and GEO and how large language models choose and cite sources, and you write for both.
- You work well across teams.
You're comfortable working with instructors, the product team that builds our courses, sales and the rest of marketing, and you keep work moving without needing authority over anyone.

**Key Resp...