Principal Product Marketing Manager - Creative Cloud Offering and Pricing Strategy

About this role

The Opportunity

We are seeking a strategically minded individual to drive the offer and pricing strategy for Adobe’s B2 C Creative Cloud offerings. In this role, you will shape the structure and positioning of our B2 C solutions for businesses of all sizes. Are you excited to define the target audience and determine the right mix of products, features, services, and entitlements for each offering?


This is a high-visibility, high-impact role. By applying strong business intuition and collaborating with cross-functional teams, you will develop a deep understanding the customer and the competitive offer landscape. Your work will ensure B2C offerings resonate with key customer segments— ultimately making Adobe the top choice for individuals .


What You’ll Do


Shape Offer and Pricing Strategy: Define the overarching strategy for how we bring our B2 C products, features, and technologies to market. This includes setting a long-term vision for our B2 C lineup as well as driving annual/quarterly updates we make to our offer lineup.


Drive execution for lineup updates : Work with the cross-functional team to bring lineup changes to market.


Deeply Understand Customers: Lead customer and market research. You will identify audience needs, prioritize use cases, inform strategy, and influence product roadmaps.


Drive Global Business Impact: Identify and advocate for lineup optimizations in key regions outside North America. Design and test regional offers tailored to local customer needs and price sensitivities.


Lead with Influence: Act as a change agent across a matrixed organization. Align GTM, Product, Pricing Ops, Growth, Analytics, Finance , and more.


Communicate Effectively: Regularly engage with VP-level and executive leadership to deliver insights, propose lineup changes, and guide product investment decisions.


What You’ll Need to Succeed


8-12 years in product marketing and offer line up an...