Principal Product Manager, CRM & Sales Systems

Company: Zendesk

Location: Madison, WI (Remote)

Type: Full-time

Remote: Yes

Posted: 2026-09-20

About this role

Job Description
We are seeking a highly strategic and forward-thinking
Principal Product Manager for CRM & Sales Systems
to drive the vision, strategy, and roadmap for our foundational sales technology stack. In this role, you will be the ultimate owner of the "What" and the "Why," ensuring our CRM ecosystem solves critical business problems, accelerates sales velocity, and empowers our global revenue teams.


You will not be doing this alone. This role operates as part of a critical leadership triad. You will partner deeply with the
CRM Architect
(who designs the long-term, scalable "How") and the
CRM Platform Tech Lead
(who drives the day-to-day delivery and execution of the "How"). Together, this trio will pioneer
new ways of working
, transforming business requirements into a world-class, AI-enhanced CRM experience that fundamentally changes how our sales teams operate.


What You Will Do

  • Define the Vision & Roadmap: Own the multi-year product strategy for our CRM (Salesforce) and broader sales systems ecosystem. Align technology investments directly with global sales and revenue goals.
  • Champion an AI-First Mindset: Identify and integrate high-impact AI capabilities (e.g., generative AI, predictive forecasting, sales copilots, automated data capture) into the CRM to eliminate busywork, surface actionable insights, and make sellers wildly more productive.
  • Drive New Ways of Working: Redefine traditional sales workflows rather than just digitizing them. Challenge the status quo by introducing modern, adaptive processes that leverage intelligent automation to reduce friction.
  • Lead the Triad: Partner closely with the CRM Architect and CRM Platform Tech Lead. You will translate business needs into clear product requirements, while they ensure the solutions are architecturally sound and delivered efficiently.
  • Deep Stakeholder Alignment: Act as the primary bridge between the engineering teams and global business stakeholders (S...

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