Performance Marketing Manager (Native Advertising)

About this role

Position: Performance Marketing Manager – Native Advertising

Location: Remote - United States

Salary: Starting at $100K + Commission

About Healthy Labs

Healthy Labs is a fast-growing digital publisher and performance marketing leader in the insurance and healthcare space. Through our portfolio of consumer-facing brands, we connect millions of Americans with trusted carriers and brokers across Medicare Advantage, Auto/Home, and Life Insurance. With a strong foundation in technology, compliance, and scale, we are building the future of consumer acquisition.

*Adir Ventures* is an investment firm focused on technology-enabled insurance business. Some of their portfolio includes companies that are *Healthy Labs* (Medicare Marketing), *MyPlanAdvocate* (Healthcare Plans, Medicare), and *Optimyl* (Healthcare Plans, Small Business).

Role Overview

We’re seeking a highly analytical, data-driven Performance Marketing Manager to lead and scale our native advertising efforts In various insurance verticals. This role owns strategy and execution end to end - managing budgets, creative direction, targeting, and performance optimization to drive compliant, high-quality leads at scale. You will analyze complex data sets, identify growth levers, and develop innovative testing strategies that increase ROI and revenue.

The ideal candidate blends analytical rigor with creative thinking, operates with a business-owner mindset, and takes full accountability for outcomes while collaborating cross-functionally to drive performance.

Key Responsibilities

Revenue & Performance Ownership

• Own end-to-end performance of native acquisition channels, driving profitable growth across Insurance products with clear accountability to revenue and margin targets.
• Scale spend efficiently while improving core KPIs (CPL, RPC, CPA, ROI) and maintaining strict compliance standards.
• Identify and unlock new revenue opportunities through strategic testing of audience...