Media Strategy Senior Manager

About this role

Role Summary
As part of the LSEG Capital Markets and Investment Banking team, the Media Strategy Senior Manager drives business strategy and product development and management for the LSEG-owned independent newsrooms. The Senior Manager is responsible for business, editorial, and client stakeholder feedback and enhancements. The role manages the editorial events producer, the marketing manager, magazine production team and product owners, aligning strategy across all functions to support business growth and smooth operations of the newsroom.


Primary Responsibilities

• Manage the business strategy for the primary capital markets newsrooms IFR, PFI, LPC, DealWatch and Zawya
• Drive and deliver innovative solutions that meet clients natively in their workflow
• Drive evolution of client engagement from legacy ‘product-specific’ goals to a solutions paradigm
• Report to main partners on market evolution, client requirements and strategies
• Actively participate with Sales & Marketing Leadership to achieve our goals and realize Defined Revenue & Sales Targets
• Oversee the end-to-end lifecycle of product development from ideation to launch including delivery of roadmaps
• Supervise product owner’s output, including bug fixes, enhancements, and product migrations
• Collaborate with the events producer, editorial and ad sales to develop the annual events calendar
• Build marketing strategy with the marketing manager to demonstrate the brands’ insights, expertise, and independence
• Develop newsletters, briefings, magazines, reports, and sponsored statements in collaboration with publishing and advertising sales teams
• Create sales strategy and secure effective go-to-market tactics by liaising with frontline sellers to develop tailor-made client pitches highlighting the value of the news coverage and products
• Regularly connect with end users about products and news strategy
• Support the profitable growth of the business through modernization, stronger and...