Marketing Manager - Performance and Paid

About this role

About Us

Capital Placement connects ambitious talent with global internship opportunities in London, New York, and Singapore. We’re driven by a simple mission: helping students and graduates kick-start extraordinary international careers. To do that, we run high-performing, multi-channel acquisition campaigns and now, we’re looking for someone who can help us scale our paid channels with an occasional dash of marketing wizardry.

The Role

We’re searching for a Performance Marketer who lives and breathes paid media, obsesses over customer journeys, and gets a suspicious amount of joy from reducing CPAs. In this role, you'll take ownership of our paid acquisition engine across Google Ads, Meta, TikTok and emerging high-intent platforms like Quora, Reddit, and more.

You’ll sit at the heart of our growth strategy, experimenting, optimising, and pushing our campaigns to outperform themselves week after week. If you can take a funnel apart and rebuild it stronger (preferably before your morning coffee), you’ll fit right in.

What You'll Do

• Develop, manage, and optimise campaigns across Google Ads, Meta, and secondary channels including Quora, Reddit, YouTube, and programmatic networks.
• Own our paid acquisition strategy end-to-end from audience research and creative direction to landing page experiments and performance reporting.
• Build and scale multi-channel funnels that efficiently convert students and graduates interested in global internships and career programs.
• Identify opportunities to unlock new markets, improve ROAS and reduce CPAs
• Collaborate with content, design and the rest of our marketing teams to produce high-performing ad creatives and frictionless journeys.
• Test relentlessly: audiences, messaging, creatives, formats, placements. If it moves, you’ll test it.
• Monitor daily performance and make data-driven decisions, adjusting budgets and bids.
• Communicate insights and recommendations to leadership clearly, concisely, and witho...