Marketing Manager, Digital Operations

About this role

1. About Our Client:

This organization operates in the digital sports and gaming industry, addressing the challenge of connecting sports fans with a comprehensive digital platform that integrates commerce, collectibles, and betting. It offers licensed fan gear, digital and physical trading cards, memorabilia, and a growing sportsbook and iGaming platform. The organization supports a large global fan base with a network of approximately 900 sports properties, including major leagues, teams, athletes, and retail partners, enabling a broad and diverse sports engagement experience.

2. About the Opportunity:

The Marketing Manager, Digital Operations will lead and optimize the operational framework of the digital marketing ecosystem focused on Sportsbook and Casino products. This role ensures the proper implementation and functioning of marketing technology tools, platforms, and measurement systems across omnichannel campaigns. The position is key to maintaining data integrity, seamless campaign execution, and reliable performance measurement, working closely with cross-functional teams to support the marketing efforts and drive accurate insights.

3. Responsibilities:

• Manage and configure core marketing technology platforms including MMPs, CDPs, identity solutions, and analytics tools

• Own campaign tracking architecture with link creation, deep linking, attribution parameters, and cross-tool validation

• Ensure end-to-end accuracy of user journeys from impression to retention

• Troubleshoot discrepancies between measurement platforms, reporting tools, and data sources

• Validate data accuracy mid-campaign and set up notification systems for anomalies

• Collaborate with media teams to execute campaigns across multiple digital channels

• Implement and maintain platform integrations including Meta AEM, Snapchat CAPI, Google Firebase, and server-to-server connections

• Support incrementality testing, attribution modeling, and marketing mix modeling ...