Marketing Manager, Digital Brand Media

About this role

1. About Our Client:

The organization operates in the digital sports industry, focusing on creating a comprehensive platform that serves global sports fans. It addresses the challenge of connecting fans with licensed merchandise, collectibles, and sports betting opportunities through distinct business segments. With a database of over 100 million sports fans and partnerships spanning approximately 900 sports properties—including professional leagues, teams, colleges, and celebrities—the organization offers products and services that enable fans to buy, collect, and bet. It maintains a broad retail presence with over 2,000 locations and employs more than 22,000 people dedicated to enhancing the fan experience worldwide.

2. About the Opportunity:

The Marketing Manager, Digital Brand Media leads the strategy and execution of digital brand media initiatives for the company’s Online Sportsbook and Casino businesses. This role is responsible for driving brand visibility and business growth by managing upper- and mid-funnel media campaigns across multiple digital channels. The position plays a critical role in optimizing media investments, fostering partnerships, and delivering performance insights that influence marketing and business decisions.

3. Responsibilities:

• Develop and manage digital brand media strategy and performance across Sportsbook and Casino verticals

• Set channel-level targets and KPIs with marketing and business stakeholders

• Optimize brand media spend across paid social, online video, Connected TV, display, programmatic, and digital audio

• Balance demand generation with strong brand positioning through the marketing funnel

• Monitor and align performance against brand lift, download share, market share, and growth metrics

• Lead campaign reporting including monthly reviews and executive presentations

• Manage agency partners for execution quality and ongoing optimization

• Maintain relationships with digital platform partner...