Marcus by Goldman Sachs, Digital Marketing Manager – Aggregator Marketing Lead, Associate - New York

About this role

Marcus by Goldman Sachs

As the online consumer banking business of Goldman Sachs, Marcus operates as a digital bank, providing high-yield savings accounts and Certificates of Deposit (CDs) directly to individual consumers. Marcus combines Goldman Sachs' over 150 years of expertise with intuitive digital experiences, focusing on value, transparency, and simplicity for its millions of customers, and is recognized as the largest pure online bank, delivering a fully digital experience without physical branches.

About the role

Marcus Deposits is one of the leading and fastest growing online banks, and acquisition marketing plays a critical role in growth of the business. The Marcus acquisition marketing team is responsible for driving new customer acquisition through digital media channels efficiently and at scale, as well as managing and optimizing customers’ experience on site to account application for the Marcus high-yield savings accounts and certificates of deposits products.The team is performance-driven and focused on operational excellence.

In your role as an Associate on the acquisition marketing team, you will own the "aggregator" marketing channel — managing relationships and our advertising placements on financial resource and comparison websites. You will drive new customer acquisition through these partners by owning the end-to-end strategy, planning, execution, optimization, budget management, analysis, and reporting for the channel. You will also help the acquisition team stay current with industry trends and customer expectations to incorporate them into our optimization plan. As part of your role, you will interact and work closely with Product, Pricing, Legal & Compliance, Analytics, and Tech, among others.

Responsibilities

• Own and grow the aggregator/affiliate marketing channel, managing day-to-day relationships with financial resource and comparison websites.
• Deploy channel budget against business goals and negotiate placem...