Manager Digital Product Messaging

About this role

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.


Position Summary


CVS Health is seeking a strategic, detail-oriented, and technology-driven Manager, Digital Product Messaging, to join the Marketing Technology (MarTech) & Platforms team within the broader Customer Success & Operations organization. In this role, you will lead the implementation, administration, optimization, and governance of digital communication platforms that power customer engagement across the enterprise.


Key Responsibilities

• Manage implementation, administration, and optimization of enterprise messaging platforms.
• Serve as product owner for Email, SMS, Push, and RCS capabilities.
• Define and maintain roadmaps, user stories, and Agile backlogs.
• Partners across Marketing, Engineering, Architecture, Analytics, and Operations.

Required Qualifications

• 5+ years of experience as a Technical Product Management, Technical Product Owner, Marketing Technology, Management Consulting, or related field.
• 5+ years of experience implementing or supporting enterprise marketing communication platforms.
• 5+ years of experience delivering technical solutions for acquisition, retention, personalization, preference management, and consent management.
• 5+ years of experience managing multiple projects across various businesses simultaneously.
• 5+ years of experience translating business requirements into technical requirements.
• 3+ years of experience with Salesforce Marketing Cloud or comparable MarTech platforms.

Must be able to support east and central time zones work hours.


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