Lead UX Designer

About this role

Lead UX Designer

About our team:
You have the unique opportunity to be a part of an innovative product team—discovering customer problems and applying solutions to new and existing products that will drive AT&T’s future growth.

Reporting to the AVP of Product Design and Innovation, for Mass Markets, you will join a team of product designers, UX researchers, and product managers. Our Product and Innovation Design team is delivering innovative and reliable technology solutions to power differentiated, simplified customer experiences. This new discipline and organization report to the CPO, offering a unique opportunity to shape the future of product design. 

What you’ll do
Design and optimize user experiences for acquisition, care, or product across all platforms, using a combination of skill, creativity, collaboration techniques, and tools to ensure intuitive and seamless interactions.

Key Roles and Responsibilities

- Design and Prototyping:
Create wireframes and interactive prototypes to visualize design solutions, design and develop user interface features, site animations, and special effects elements, ensuring alignment with brand guidelines and aesthetic principles.

- User Research and Information Architecture:
Conduct thorough user research to understand user needs and behaviors, develop and organize the structure and flow of information within the product, and determine optimal layout, media, and technology based on client requirements.

- Collaboration and Strategy:
Work closely with cross-functional teams, including researchers, developers, and product managers, to ensure cohesive and effective design solutions, contribute to the design group’s efforts to enhance digital offerings, and independently manage multiple projects.

- Usability, Accessibility, and Documentation:
Ensure that designs comply with usability and accessibility standards, create and maintain comprehensive design documentation...