Lead Product Commercial Marketing Manager

About this role

The Lead Product Commercial Marketing Manager is a strategic, career-oriented professional responsible for developing and executing integrated go-to-market strategies that drive gross adds, reduce churn, improve customer engagement, and grow ARPU. This role owns the end-to-end product marketing lifecycle for their assigned domain, translating market and customer insights into actionable campaigns while managing critical cross-functional relationships to ensure aligned, on-time, and successful delivery of business outcomes. As a subject matter expert, the Lead Product Commercial Marketing Manager establishes best practices, mentors less experienced team members, and operates with a high degree of autonomy on complex, broad-scope initiatives.


Here’s what you’ll do:
Strategy & Campaign Development

• Lead the development and execution of integrated product marketing campaigns across multiple channels (digital, retail, paid/owned/earned media, lifecycle/CRM, etc.).
• Establish product positioning and messaging strategies that drive customer acquisition, retention, and lifetime value.
• Design and implement customer segmentation and targeting strategies to optimize campaign relevance and performance.
• Develop testing roadmaps (A/B, multivariate) to continuously optimize messaging, offers, and channel mix.

Cross-Functional Leadership & Project Management

• Manage relationships with cross-functional partners (Product, Sales, Care, Analytics, Creative, Legal, Finance) to ensure strategic alignment and on-time delivery.
• Own project timelines, manage dependencies, and proactively resolve roadblocks that could impact schedules or milestones.
• Communicate campaign status, results, and risks to leadership and incorporate feedback into ongoing execution.
• Lead small projects independently or drive substantial portions of larger organizational initiatives.

Market & Competitive Intelligence

• Develop comprehensive competitive analysis and market intel...