Lead Business Systems Analyst, GTM Systems

About this role

As a Lead Business Systems Analyst (BSA) for Go-To-Market (GTM) Systems at Workiva, you will be a key member of the GTM Business Systems team, responsible for ensuring that our technology solutions support and enhance our sales and marketing, and customer success processes. In this role, you’ll work collaboratively with stakeholders, analyzing problems and processes to identify improvements to drive outcomes and success. You’ll serve as a bridge between high-level business strategy and technical execution, providing guidance to other team members and influencing cross-functional outcomes across Sales, Marketing, and Customer Success.

What You’ll Do

• Document detailed user stories, functional specifications, and acceptance criteria aligned with organizational data standards
• Collaborate with the GTM Systems delivery team to communicate requirements, validate solution architecture, and ensure alignment with stakeholder needs
• Lead the identification and resolution of highly complex, multi-faceted business challenges within the GTM ecosystem, architecting scalable solutions that support long-term growth
• Proactively determine the best methods and procedures for new projects, establishing standards for requirement gathering, documentation, and system configuration
• Conduct end-to-end impact assessments across the Lead-to-Cash process to identify downstream effects on Sales, Finance, Legal, and Customer and Partner Experience
• Maintain strong conceptual understanding of system configurations (product catalogs, pricing logic, data models, integrations) to bridge business and technical teams
• Define test cases and lead user acceptance testing

## What You’ll Need

Minimum Qualifications

• Bachelor's degree in Business Administration, Information Systems, Finance, or a related field.
• 6+ years of related experience as a Business Systems Analyst supporting large-scale enterprise applications in a B2B SaaS environment.

Preferred Qualifications

• SaaS Indu...