Growth Product Marketing Manager

About this role

ABOUT OBLQ

OBLQ builds software for independent insurance agencies, providing technology solutions that help independent P&Cs operate more efficiently and grow faster. We handle the technology so agencies can focus on selling policies and driving revenue. Learn more at oblq.ai.

Same Team. More Agency.

THE ROLE

We're looking for a Product Marketing Manager to help turn our products that deliver for existing customers into a company and category that independent insurance agencies know about, understand, and want to buy.

You'll work directly with the founders and stay close to both the product and our customers. You'll learn how independent agencies operate, what slows their teams down, why they buy, what makes them skeptical, and how OBLQ changes the economics of their business. Then you'll turn those insights into the way we go to market.

You'll own product positioning, messaging, launches, customer stories, sales enablement, competitive intelligence, and much of the content that connects OBLQ to the market.

This is an early-stage role. We have products our customers love, we have great data and measurable results, a brand, and a point of view. We need someone who can take those raw materials and build a repeatable product marketing engine around them.

WHAT YOU'LL OWN

Position OBLQ and its products.

Develop clear positioning and messaging for OBLQs current and future products. Understand what matters to agency owners & agents, and translate complex product capabilities into simple reasons to care.

Own the product story.

Make sure our website, social presence, sales materials, demos, campaigns, and product launches tell a consistent and compelling story.

Know the customer.

Spend time with independent agency owners and agents. Understand how they generate leads, quote business, work with carriers, use their CRM, follow up with customers, and make technology decisions.

Turn customer outcomes into proof.

Build case studies, customer stories, ROI ...