Growth Marketing Manager

Responsibilities

The Growth Marketing Manager will own paid media execution and generative engine optimization programs for the Parallels Server and Cloud portfolio. They will manage day-to-day campaigns, test new channels, and collaborate with cross-functional teams to drive demand and pipeline growth.

Requirements

Candidates must have relevant experience in growth marketing and paid media within a B2B technology or SaaS environment. Strong analytical skills, a disciplined approach to experimentation, and the ability to manage budgets and performance reporting are required.

Skills

• Growth marketing
• Paid media
• B2B marketing
• SaaS
• Budget management
• Campaign optimization
• Google Ads
• LinkedIn Campaign Manager
• Salesforce
• Marketo
• Data analysis
• Project management
• SEO
• GEO
• Conversion rate optimization
• Account-based marketing

Benefits

• Fully remote workspace
• Flexible hours

About this role

Parallels has an immediate vacancy for this role.

We are looking for a Growth Marketing Manager to own paid media and generative engine optimization programs for the Parallels Server and Cloud portfolio. You will turn audience, campaign, and performance insights into measurable demand while building repeatable programs that support both near-term pipeline and longer-term growth.

This is a hands-on role for a B2B marketer who is comfortable moving between strategy and execution. You will manage campaigns day to day, test new channels and approaches, improve reporting, and work closely with Sales, Product Marketing, Marketing Operations, Web, Creative, and regional teams.

The top creative and technical minds could work anywhere. So why are so many of them choosing Parallels? Here are three reasons:

1. This is the moment. It’s an exciting time at Parallels, with strong leadership, a refreshed brand, and a whole new approach to changing the way the world works. We’re at the forefront of a movement, and we want you to ride this wave with us.
2. We want you to be you. Too often, companies tell you about their culture and then expect you to fit it. Our culture is built from the people who work here. We want you to feel safe to be who you are, take risks, and show us what you’ve got.
3. It’s your world. We know you have a life. We want to be part of it, but not all of it. At Parallels, we’re serious about empowering people to work when, how, and where they want. Couch? Sweatpants? Cool with us. We believe that happy employees mean happy customers. That’s why we hire amazing people and get out of their way.

Sound good so far? Awesome. Let’s talk more about the Growth Marketing Manager role and see if we’re destined to be together.

What You’ll Do

* Own paid media execution across LinkedIn, Google, and other channels, including audience targeting, activation, optimization, and budget management.
* Run paid programs that support product priorities, vertical campaigns, regional initiatives, events, webinars, content, trials, and pipeline acceleration.
* Lead GEO and AI discovery initiatives to improve how Parallels is represented and found across generative search and answer platforms.
* Create structured test plans for audiences, creative, offers, landing pages, bidding, and channel mix, then scale what performs.
* Monitor campaign performance and take action to improve efficiency, conversion, and lead quality.
* Develop clear reporting that connects investment and activity to meaningful outcomes across the funnel.
* Align acquisition with nurture, re-engagement, landing-page optimization, and conversion testing.
* Work with Marketing Operations to maintain tracking, attribution, audience governance, and reliable campaign data.
* Test emerging channels and develop repeatable demand programs that can build momentum over multiple quarters.

WHAT SUCCESS LOOKS LIKE

* Paid media investment is managed efficiently and aligned with commercial priorities.
* Parallels gains stronger visibility and accurate representation across AI-driven discovery experiences.
* Campaign learnings are documented and used to improve audiences, creative, content, landing pages, and future programs.
* New and vertical programs are evaluated against appropriate milestones and time horizons, not short-term results alone.
* Stakeholders have clear, timely reporting and understand what is working, what is changing, and why.

What You Bring

* Relevant experience in growth marketing, and paid media for a B2B technology or SaaS business.
* Hands-on experience managing paid campaigns, budgets, targeting, optimization, and performance reporting.
* Strong understanding of the B2B buyer journey and how acquisition connects with nurture, conversion, and pipeline.
* A disciplined approach to experimentation, measurement, and decision-making.
* Ability to analyze performance data and translate it into clear recommendations for technical and non-technical stakeholders.
* Experience working across functions, including Sales, Product Marketing, Operations, Web, and Creative.
* Strong project management skills and the ability to balance daily optimization with longer-term program development.
* Clear written and verbal communication skills in English.

Helpful Experience

* Experience with enterprise software, cloud, virtualization, end-user computing, IT infrastructure, or cybersecurity audiences.
* Experience with platforms such as Google Ads, LinkedIn Campaign Manager, Salesforce, Marketo, or comparable tools.
* Exposure to account-based marketing, intent data, regional campaigns, or partner-influenced demand generation.
* Working knowledge of SEO, GEO, answer engine visibility, or AI search measurement.
* Experience improving landing-page conversion in partnership with Web and lifecycle teams.

US:

* We have millions of users and decades of innovation under our belts. 
* We offer a fully remote workspace. There is no pressure to work in an office whatsoever. 
* Hours are flexible, too! You’ve worked hard to build your life, and we don’t want you to give it up for work. 
* Our team is growing fast, and there’s a ton of energy and a lot of really smart, motivated, fun people ready to welcome you in. 

What are you waiting for? Apply now! We can’t wait to meet you.

(FYI, we’re lucky to have a lot of interest and we so appreciate your application, though please note that we’ll only contact you if you’ve been selected for an interview.) 

About Parallels

Parallels is a top VDI/EUC product helping businesses since 1999. Whether it’s desktop or cloud, on-prem or hybrid, Parallels has a solution to help your company optimize the speed and security of your work environment at an affordable price.

It is our policy and practice to offer equal employment opportunities to all qualified applicants and employees without regard to race, color, age, religion, national origin, sex, political affiliation, sexual ...

About Parallels Inc

Software Development · 201-500 employees · headquartered in Schaffhausen · founded 1999