Growth Marketing Manager

Responsibilities

You will lead the demand generation strategy to scale marketing-sourced pipeline and hit quarterly qualified-opportunity targets. This involves building and managing multi-channel campaigns while partnering closely with Sales, RevOps, and Product Marketing teams.

Requirements

The role requires 10+ years of experience in B2B demand generation, specifically within Series A to C companies. Candidates must possess hands-on expertise with modern GTM tools like Salesforce, HubSpot, Clay, and HeyReach, along with a proven ability to market complex technical products.

Skills

• Demand Generation
• B2B Marketing
• Salesforce
• HubSpot
• Clay
• HeyReach
• Account-Based Marketing
• Paid Media
• Email Marketing
• Event Marketing
• Pipeline Management
• Lead Generation
• AI Tools
• Product Marketing
• Go-To-Market Strategy

About this role

ABOUT US

At Archetype AI, we’re building the world’s first physical AI platform to bring
artificial intelligence into the real world. Our foundation model, Newton,
understands the physical world through objective sensor data and generates
real-time insights into complex physical behaviors, from industrial machinery
and systems to wearable devices and smart environments.

Formed by a high-caliber team from Google and backed by one of Silicon Valley’s
most renowned venture funds, Archetype AI is at Series A and rapidly advancing
its technology for the next big leap. This is a unique opportunity to join an
exciting, fast-growing AI team based in the heart of Silicon Valley.

ABOUT THE ROLE

We’re hiring a Demand Generations Lead to scale marketing-sourced pipeline.
You’ll set the demand strategy, own the pipeline target, and create the
campaigns that bring new customers to Archetype.

It’s a hands-on role. You’ll plan programs and build them too, working with a
small, capable team and partnering closely with Sales, RevOps, Product Marketing
and Communications. You’ll help shape how a new category finds its buyers.

WHAT YOU’LL OWN

* Marketing-sourced pipeline that hits quarterly qualified-opportunity targets.

* An evidence-based ICP and tiered target account program that Sales sells
against.

* Agent-first and self-serve funnels that turn web visitors and trial users
into qualified opportunities.

* Measurable pipeline from every Tier 1 event and key partner, including AWS.

* An AI-native demand stack, plus hiring and leading a growth marketer who runs
multi-channel campaigns end to end.

KEY QUALIFICATIONS

* 10+ years in B2B demand generation, including leading demand at a Series A to
C company.

* Experience building a repeatable, marketing-sourced pipeline engine from
founder-led or early-stage sales.

* Experience planning and running multi-channel programs across ABM, paid,
email, events and outbound.

* Hands-on expertise with Salesforce, HubSpot and modern GTM tools such as Clay
and HeyReach.

* Daily use of AI in campaign work, from targeting and personalization to
testing and reporting.

* Ability to learn a complex technical product and market it to operators and
technical buyers.

NICE TO HAVE

* Experience marketing to industrial, manufacturing, energy or ISV buyers.

* Background in product-led or self-serve motions alongside enterprise sales.

* Experience with hyperscaler or partner co-sell programs, especially AWS.

About Archetype AI

Technology, Information and Internet · 11-50 employees · headquartered in San Mateo, California · founded 2023