Founding Growth Product Manager

About this role

Viktor is the AI coworker. It lives in Slack and Microsoft Teams, connects to thousands of tools, and does real work for real companies: finance, marketing, ops, engineering. We're building the product that replaces half the SaaS stack with a single teammate.

The team is small. The scope is not.

Reports to: CMO

Start: ASAP

Location preference:

primary: EU (Warsaw · Paris · London · Berlin · Amsterdam · Helsinki · Stockholm · Istanbul)
secondary: New York City

The opportunity

Zeta is scaling fast and the product works — users who stick, love it. The question driving this role is whether we can turn more of them into long-term customers. Early retention, trial-to-paid conversion, and payment recovery are where the next chapter of growth gets unlocked. You own that surface end-to-end, with the freedom and budget to move fast.

As the founding Growth PM, you set the playbook. There's no team above you to inherit a roadmap from, and no playbook to follow. You build it.

What you'll own

Activation, retention, and monetization across the entire user journey. You won't own paid acquisition or brand — that frees you to go deep on the product-led growth engine.

You'll run the experiment loop across onboarding, integration activation, pricing and packaging, churn-recovery, and in-product surfaces — dashboard, nudges, drip. You'll form the hypotheses, instrument them, ship the A/Bs, read the data, and decide what scales, what kills, and what ships next. Real ownership, real autonomy, immediate impact on the P&L.

You'll inherit a live pipeline of experiments already in flight — onboarding reorder, auto-connect, installer drip nudges, credit top-up pricing tests, dashboard v1. You build on them, not restart from zero. Day one, you have momentum.

## What you personally execute

• Activation funnel instrumentation + cohort analysis
• Integration-drop recovery iteration
• In-product activation surfaces
• **Retention cohort work — first prio...