Founder Content Strategist

About this role

About the Role

A founder in the music and entertainment industry is seeking a creative and strategic content professional to support and grow their online presence across social media platforms. This role extends beyond content scheduling, focusing on shaping a distinctive founder voice, crafting compelling narratives, and building an engaged digital community from the ground up.

The successful candidate will lead content direction across Instagram and Facebook, with LinkedIn as a secondary channel, experimenting with formats, testing new ideas, and using performance insights to continuously refine strategy. This role is ideal for someone who thrives in a fast-paced, founder-led environment and has a strong passion for digital storytelling.

Key Responsibilities

Content Strategy & Planning

•       Develop and manage a comprehensive social media content strategy aligned with the founder's personal brand and business goals

•       Plan and maintain a structured content calendar across platforms, ensuring consistent publishing cadence

•       Translate the founder's ideas, insights, and expertise into engaging, shareable content

•       Identify the most effective platforms and content formats to support audience growth and engagement

•       Conduct regular content audits and competitor analysis to inform strategy

Content Creation

•       Write compelling posts, captions, hooks, and short-form thought leadership pieces in the founder's authentic voice

•       Develop recurring content themes and creative concepts that build recognisable brand identity

•       Produce content for Instagram and Facebook as primary channels, with occasional LinkedIn content

•       Repurpose long-form ideas (interviews, talks, insights) into social-ready formats

Visual & AI-Powered Content Production

•       Create on-brand visual assets and short-form video content optimised for each platform

•       Leverage modern AI tools to enhance output quality and stre...