Feed Sales Representative - Equine

About this role

The Intermediate Level Livestock/Lifestyle Product Specialist is focused on supporting and growing the livestock and lifestyle product portfolio. This position plays a key role in driving product demand, building strong dealer and co-op relationships, and delivering exceptional customer service. Ideal candidates are passionate about agriculture and animal care, and eager to develop technical expertise and market knowledge.


Location:
This is a remote (virtual) field-based sales position that must be located within 40-mile radius of San Jose, CA. Willingness to travel within this territory to gain insights into the region and understand prospects.


Species focus:
Calling on Horse, Cattle and Show animal owners (primary focus being Horse) to evaluate existing feeding programs, and to recommend and assist them with their nutritional programs.


Key Responsibilities

• Conduct up to 25 farm or facility visits weekly to assess feeding programs and recommend Purina-backed solutions.
• Network across the livestock and lifestyle animal industries to share best practices and create new business opportunities.
• Support sales and market share by introducing innovative feed products and programs to new and existing clients.
• Manage and grow an existing book of business from day one, with access to established customer relationships and immediate sales opportunities.
• Build and maintain strong relationships with dealer/co-op teams and Purina experts to support partner goals.
• Develop expertise in Purina’s research, innovation, and sustainability to deliver value in every customer interaction.
• Organize and lead educational events and on-site demonstrations to increase brand awareness, dealer traffic, and customer loyalty.
• Operate autonomously in a flexible, remote work environment, managing territory, schedule, and customer relationships with supported direction from supervisor.
• Coordinate and execute product strategy, marketing initiatives, pr...