Employer Brand Manager – Senior

About this role

## Overview:

SOFTSWISS is hiring a Employer Brand Manager to join our Brand Marketing team. You’ll help strengthen the company’s reputation as an employer of choice and drive visibility across key markets through creative campaigns and consistent brand storytelling.

## Purpose of the role:

You will lead the execution of the SOFTSWISS Employer Brand communication strategy, ensuring a consistent and engaging brand experience for current and future employees across digital channels, internal communications, events, and professional communities. Working closely with the Senior Brand Manager, HR, and Internal Communications teams, you will bring the Employer Brand to life through impactful campaigns, content, and communication initiatives that support talent attraction, engagement, and business growth.

## Key responsibilities:

• Execute the SOFTSWISS Employer Brand strategy in partnership with the Senior Brand Manager, HR, and Internal Communications teams.
• Translate the EVP, employer brand positioning, and key messaging into effective communication across all internal and external channels.
• Develop and execute quarterly and monthly Employer Brand communication plans with clear objectives, KPIs, timelines, and communication channels.
• Own the Employer Brand content strategy and editorial calendar across career pages, social media, digital platforms, and recruitment marketing channels.
• Increase employer brand awareness and attractiveness across priority markets through integrated communication campaigns.
• Coordinate internal communication initiatives from the Brand Team side, ensuring consistency of messaging, tone of voice, and alignment with the corporate brand.
• Develop communication toolkits, presentations, campaign assets, and branded materials to support recruitment, employer branding, and internal initiatives.
• Organise and coordinate Employer Brand campaigns with external agencies and production partners, including briefing, creative development, pr...