Digital Performance & Marketing Operations Manager

About this role

Position Overview

The Madison Melle Agency is seeking a remote Digital Performance & Marketing Operations Manager to oversee client account setup, performance reporting, website and email execution, and internal workflows. This role connects marketing strategy, technology, and operations. The ideal candidate is analytical, organized, comfortable troubleshooting digital platforms, and proactive in identifying new opportunities across paid media, AI, tracking, and performance.

Key Responsibilities

Digital Marketing Performance

• Create, launch and deploy Paid Media campaigns across, google, bing, and LLM/AI channels
• Analyze social, paid media, website, and email performance.
• Build reports and translate results into clear recommendations.
• Set up new client accounts across Meta Business Manager, analytics, tracking, permissions, and related platforms.
• Audit and troubleshoot account access, pixels, domains, and conversion tracking.
• Stay current on emerging opportunities across paid media, AI, audience growth, and measurement, recommending relevant tools and tests that improve awareness, targeting, tracking, and performance.

Website, Email, and CRM

• Complete routine website edits and conduct desktop and mobile QA.
• Build, test, and schedule email campaigns.
• Manage audience segments, automated journeys, campaign tracking, and reporting.
• Maintain clean CRM data, consent records, and suppression lists.

Marketing Operations

• Build and maintain Monday.com boards, templates, dashboards, and automations.
• Establish workflows for client onboarding, campaigns, content, and website projects.
• Ensure owners, deadlines, dependencies, and approvals are clearly documented.
• Manage platform access, integrations, and account documentation.
• Identify opportunities to simplify or automate recurring processes.

Team Enablement

• Create SOPs for onboarding, reporting, website updates, email deployment, and platform usage.
• Train teams on...