Digital Marketing Specialist (Website, Paid Media, SEO, AI Visibility) - Remote (Mexico)

About this role

*About Us:* At Echelon Risk + Cyber, we defend the basic rights to security and privacy. We partner with mid-market and enterprise organizations to build disciplined, execution-driven cybersecurity and compliance programs.

Our digital presence is a critical part of how we go to market. It is often the first impression of our brand, our expertise, and our standards.

We are hiring a Digital Marketing Specialist to help us elevate and expand that presence. This is not a maintenance role. We are looking for someone who thinks ahead, executes with precision, and continuously looks for ways to improve how we show up digitally.

This role requires someone who can operate 10 steps ahead, not just keep pace.

*Core Responsibilities*

*Website Ownership & Digital Experience*

• Own all website updates across pages, modules, and content
• Upload and publish articles and digital content
• Partner with third-party developers on enhancements and new modules
• Ensure strong UX/UI across the entire website experience
• Make updates directly using HTML/CSS when needed
• Continuously improve site structure, performance, and usability
• This is a true ownership function. The website should not stall, break, or fall behind

*Paid Media Execution (Google + LinkedIn)*

• Launch, manage, and optimize campaigns across Google (Search/Display) and LinkedIn Ads
• Monitor performance, budget pacing, and results
• Audience research and segmentation (keyword and intent base / saved and matched audiences)
• Continuously test and improve campaign performance
• Identify opportunities to improve efficiency and ROI
• You are expected to own execution and optimization, not just assist

*SEO (Strategy + Execution)*

• Lead execution of SEO initiatives across technical, on-page, and content alignment
• Conduct keyword research and implement optimizations
• Improve rankings, traffic, and site performance
• Continuously refine and adapt SEO strategy based on performance
• You sho...